Purpose and benefits

The energy label for products has supported consumers in the search and selection of energy efficient products for more than 25 years. The label has driven the development of innovative efficient products dramatically reducing the energy consumption and costs of appliances.

However, the system used until early 2021, based on an A+++/G labelling scheme, had become less effective. The mixed label scale involving many "+“ was no longer transparent and the majority of products on the market were already placed in the 2 – 3 top classes - making it difficult for consumers to distinguish the most efficient products.

The new scale, covering A-G ratings, is simpler to understand for consumers and encourages manufacturers to continue producing energy efficient appliances.

What are your benefits when buying a more efficient product?

If you choose products in the best available energy class you can achieve substantial savings. 

  • The typical fridge lasts around 14 years, so it’s important to be smart about energy. A D-rated fridge costs to run £125 less than a G-rated one over the average lifetime of the appliance, and will save the same amount of CO2 as not driving 700 miles.
  • When you're looking for a new fridge-freezer a D-rated one will reduce electricity use, CO2 emissions and running costs by 87%, compared with a G-rated fridge-freezer. That's a £25 difference in running costs every year for just choosing an energy efficient appliance.
  • E-rated freezers cost to run £215 less than an G-rated models over 14 years; the CO2 savings are equivalent to not driving 1200 miles!

* Based on the new A to G scaling, using an average electricity price of 16.471 p/kWh. Correct as of July 2021. Figures provided by Energy Saving Trust.